Privacy Policy

This policy describes the data practices of What's My Big Five, a free personality test from Leading Between The Lines. The test presents 50 short statements, turns your ratings into five separate trait scores, and saves a limited set of information along the way. What follows is the full inventory: each category we hold, the reason it exists, and the way to get it erased.

Information you enter

Two fields, asked just before your results: a first name and an email address. The name personalizes your results page; the email is used for the newsletter covered below. No account exists, no password is created, and no other personal details are requested anywhere on the site.

Information the test produces

Submitting the test saves your 50 ratings together with the five scores computed from them, one apiece for Openness, Conscientiousness, Extraversion, Agreeableness, and Emotional Stability, each carrying its Lower, Mid, or Higher range placement. What we save mirrors what you see: five separate numbers, and no combined one, since the model treats the traits as independent. We also record your answers to three brief context questions (role, goal, and organization size) asked before the results appear. This banked data is what lets us calibrate the questions and refine the scoring as responses accumulate.

Technical signals

A few pieces of technical data attach to each submission, mostly to keep the test working properly for everyone:

• An irreversible cryptographic digest computed from your IP address at submission time. The raw address is discarded on the spot; the digest exists solely so that repeated submissions coming from one source stand out.
• Which page linked you to us, the user-agent string your browser announces, and any UTM campaign tags riding on the URL you clicked. Their only job is showing us which channels bring people to the test.

How results are delivered

Your scores render in your browser, on the results page, and that page is the only delivery channel. Nothing about your results goes out by email. The newsletter below is a separate publication, not the vehicle for your scores.

The newsletter

Providing your email at the results step enrolls you in Leading Between The Lines, the newsletter behind this site, sent via Beehiiv. Enrollment is built into the results flow rather than offered as an extra checkbox, which is why we state it here plainly. Getting off the list takes a single click in the footer of any issue, and leaving has no effect on your ability to take or retake the test.

Cookies and analytics

No marketing cookies and no cross-site trackers. Exactly one cookie exists on this domain: the session credential used when an administrator signs into the internal dashboard, which ordinary visitors never receive. Visit counting comes from Vercel's privacy-focused analytics, which operates without cookies.

Infrastructure

Three providers touch this data. Neon runs the Postgres database holding answers and scores. Vercel serves the site and supplies the visit analytics just mentioned. Beehiiv manages the newsletter list, so it holds your email address. Each provider maintains its own security program, and we layer sensible protections over them, though no internet service can promise perfection.

Access, correction, and deletion

Everything we hold about you is available to you. Write to chad@whatsmybigfive.com to request an export, a correction, or a full deletion. No form to fill out, no reason required. Absent such a request, records stay in the database indefinitely.

Age

The test is written for adults reflecting on their own working style and is not aimed at children. We have no wish to hold data on anyone younger than 16 and do not knowingly do so. Let us know if a minor has taken the test and the record will be purged.

When this policy changes

If our practices shift, this page shifts with them and the effective date above moves forward. Anything unclear can go to chad@whatsmybigfive.com, where a human reads the inbox.